The internet is full of misleading and unreliable information and that’s why the recent Google Algorithm’s Updates give more and more importance to the quality of content.
You might have heard of “E.A.T.” when it comes to content. This acronym stands for “Expertise, Authoritativeness, Trustworthiness” and means that Google highly values these 3 critical aspects of the information on your site.
A successful Content Strategy requires a prior and extensive Keyword Research. It will allow you to identify the terms you need to optimize your website for as well as the main topics you want to cover to reach the right people.
Your content should have the clear purpose and benefit to help your users solve their problems and satisfy their needs.
We will help you select the right keywords for your business to make sure you reach your target audience as well as come up with a competitive Content plan to strategically satisfy the Search Intent of your target users.
What is “search intent”? It reflects the “need” users are trying to satisfy when searching something on the internet. There are several types of Search Intent. It can be an Informational one, when people are simply looking at getting information about a specific topic, product or service.
Another type of search intent is the commercial one, that refers to people that have already collected the information they need and are now looking at buying something. Bear in mind that in some cases what you want to do is target your audience also when they are still in the informational phase and strategically convert them into a new lead or customer.
Each section of your site should be optimized for different keywords and your site as a whole should extensively cover all the main topics related to your business niche.
You also want to produce content in different formats like for example articles and blog posts, videos, podcasts, etc.
The type of content needs to adapt to the type of business of course. Some businesses might benefit more from video formats that are a more visual and entertaining way of communicating with your audience. Other businesses might require in-depth articles instead, in order to address complex topics that require extensive explanation, examples and more.
The all keyword and content optimization process needs to happen in parallel with an in-depth and strategic analysis of the competitors in your niche.
The team at Digital Octopus will provide you with a clear overview of your competitors’ landscape. First of all, you need to understand
how high the competition is out there. This will forge your overall SEO action plan.
Another good way to spot relevant keywords is to look at Paid Results because they have already been optimized in terms of keywords.
But you do not have to worry. A high competition does not mean you can’t stand out and beat the competition. To do that, we will study what your top competitors are already doing and improve on that!
The keyword research and competitors’ analysis is the starting point to work on the on-page optimization of your site. This includes aspects like the url structure of your pages, the meta titles and meta descriptions, and other critical aspects like Structured data, Internal linking, and much much more.
On-page optimization helps you to rank well in the Search Engines and also helps improve the overall readability of your website for your users. It is very essential to gain visibility in the search results, increase the click through rate and the organic traffic to your blog or website.
Some things you need to do for on-page optimization are: