Page Speed Optimization

Website speed is a confirmed ranking factor so it is no secret that Google loves fast websites. Page speed has a crucial role within your SEO work, but it’s a complex subject that tends to be very technical.

In fact, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

That being said, let’s start having a look at the most crucial things to understand about your site’s page speed, and how can you begin to improve?

Which are the issues that could be slowing down your site?

  1. First and foremost is images. Large images are the biggest issue of slow loading web pages.
  2. Hosting can cause issues as well.
  3. Plugins, apps, and widgets, basically any third-party script, can slow down load time.
  4. Your theme and any large files beyond that can really slow things down as well.
  5. Redirects, the number of hops needed to get to a web page, will slow things down.
  6. Last but not least, render-blocking JavaScripts that will slow down the process of browsers to render a page.

Site Speed optimization: Tools and metrics

GTmetrix, Lighthouse, Google’s Page Speed Insights and Chrome User Experience Report that shows real user metrics, are some of the tools that provide great insights and our team of experts will analyse all these data and provide you with the full list of issues that are affecting your site page speed and lay out the plan of action to tackle them. Another good way to go into this is to benchmark your speed goals against what’s competitive in your industry.

We know, page speed issues can be overwhelming especially for someone that has not enough experience to deal with aspects

related to page speed like for example First Contentful Paint, Time to Interactive, DOM, etc.

There are several actions and improvements you can do to improve your Site Speed. Have you ever heard of prefetch, cache policy, image compressions, CDN, etc etc? These are just some of the things you can implement to make your site faster and deliver to your customers the User Experience they expect and deserve.

Contact us today to learn more about how we can help you!

Any Questions? Read Our FAQ


What is Page Speed?

Page Speed can be described as “page load time” that is the time it takes to fully display the content on a specific page on your site.


Is Page Speed an SEO Ranking factor?

Yes! Google has indicated page speed and, as a result, site speed, is one of the signals used by its algorithm to rank pages.


What is image compression?

The first thing to do to speed up your site is compress your images. It’s an easy thing to do that will have an important impact on your overall site speed. We can take care of it for you or guide you on the best way and tools to use to properly compress your images.


What is image lazy-loading?

Lazy loading images means loading images on websites asynchronously. This means that if users don’t scroll all the way down, images placed at the bottom of the page won’t even be loaded.


Do I really need a CDN?

A CDN helps you make your site deliver much faster for visitors from countries that are far away. If your CDN is set up correctly, this will be so valuable in speeding up your site and improving the user experience.


Digital Octopus